Not long ago, all a business needed to start selling was to put up a sign. Today, one has to resort to a myriad of marketing techniques, such as email, Internet and Social Media.
Having a website is essential for any activity that takes place on the internet. Research has shown that 93% of all buying decisions start with an online search. Google is by far the most popular search engine with 80% of the searches done through it.
One way to be listed on the first page of Google is through a paid advertisement called “Pay per Click”. Another is “Google Organic”. Contrary to what many people believe, Google Organic ranks a company based on the quality of its website and not according to reviews, customer service and reliability. This is why it is important to hire a good SEO agency. A SEO optimized site, will vastly increase the visibility of your website to search engines and that means more sales.
Being active on Social Media can also have an impact on your online presence. The information you share on your social media sites allow you to reach out to a broad audience, and may help you land on the first page of the search engines.